AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps on iOS in France: Q2 2025 Performance
Explore the performance trends of the top 5 beauty retail apps in France on iOS during Q2 2025, with insights on downloads and active user metrics from Sensor Tower.
In the second quarter of 2025, the iOS platform in France saw notable activity among the top beauty retail applications. Here's a look at the performance of these apps, based on Sensor Tower data.
SEPHORA - Maquillage, Parfum experienced fluctuations in weekly downloads, peaking at around 9.6K in the week of April 21. Active users fluctuated as well, starting the quarter at approximately 334K and ending with a rise to 343K by June 30.
Beauteprivee - Ventes privées maintained a steady download rate, with numbers ranging from 2.9K to 4.5K per week. Active users showed a decline from 81K at the beginning of the quarter to 63K by the end.
Nocibé saw a spike in downloads to 7.9K in early June, with active users reaching a high of 71K in the same period before settling at 55K by quarter's end.
Notino: profumi e cosmetici exhibited a consistent download pattern with a notable peak at 5.1K in late April. Active users remained relatively stable, fluctuating slightly around 45K.
Finally, Yves Rocher : beauté & makeup experienced a significant surge in downloads to 4.3K in mid-April, while active users remained steady, hovering around 15K throughout the quarter.
For more detailed insights and trends, you can explore further data on Sensor Tower.
